Surf City Comic Con Vendor Policies

Introduction

Surf City Comic Con staff welcomes all who wish to participate as a vendor at Surf City Comic Con! The convention is held at:

4015 Capitola Rd. Capitola, California

The old Sears space at the Capitola Mall, April 11, 2026 Saturday.
from 9AM to 5PM 

We ask that all vendors please be respectful of decisions that the staff may have to make concerning the convention space the day of the event. 

We are constantly working to make the con experience great for everyone, and may have to make changes in the initial plans or layout.

There will be dedicated staffers available to try to prevent theft. They will be identified to the vendors at the convention, so if there should be any questions/problems, please contact these staffers, or go to the Con Ops room to contact a staffer. 

We will try our best to prevent problems from occurring, but we cannot plan for every contingency. Should a problem arise with another vendor, please speak to a staffer.

Venue Policies

We ask that you only use blue painters tape for temporary room decorations. Please do not use staples, nails, tacks or other forms of tape on any walls, ceilings, railings, or floors. Do not place stickers or paints, or deface venue materials in any permanent fashion. Signs, banners and flyers may not be posted outside of your vendor space. There will be a few open spaces available to place extra flyers should you require it. You are responsible for bringing your own display tools,equipment,shelving, etc.

We do not allow the sale of any type of adult-deemed material (not limited to DVDs, VHSs, pornographic images/artwork). No adult material may be viewed by, sold to, or distributed to minors, and we require that vendors not bring adult-themed material at all.

Surf City Comic Con reserves the right to judge the acceptability of all displays.

The presence and sale of weapons is prohibited. In addition, questionable material or hate speech are strictly prohibited.

In addition to Convention Policy you must also adhere to the policies of the Capitola Mall. These Policies may be found here: https://www.shopcapitolamall.com/security

Pricing and Availability

After your application is approved a deposit of $50 must be paid within 3 days of notification. This Deposit will be sent directly to you via Paypal. 

 

Vendors’ spaces are sold at the following rates:

• 10 by 10 Standard Vendor Booth Space= $150
  • Additional 10 by 10 Booth Spaces= $100/per space
• 6 by 6 Artist booth (one 6 ft x 30 inch table and one chair)= $75
  • Must sell original art.
  • Additional 6×6 Artist Booth Spaces= $50/per space

 

Premium booth add-ons can be requested but are not guaranteed. If your booth is approved for add ons additional charges will be added at the following rate: (Not available for Artist Alley)

 

• Electrical Access = $25
• Wall Space = $25
• Corner Spot = $25

1. All payments are to be made via Paypal.  If you don’t have a Paypal account, please contact us to arrange alternative payment options. Please email us at surfcitycon@gmail.com for any questions about payments. Paypal payments that are rejected means your spot IS NOT secured and your booth may become forfeited if we do not receive payment in time.
2. Each Vendor’s booth shall have a fixed cost. Surf City Comic Con sets all prices for vendors’ tables.
3. Vendors are welcome to participate in any event at the convention with the same rate and cost as a normal convention attendant. Vendors will be provided with two badges with their booth space purchase, and may purchase up to 10 additional badges for $15/each in advance of the ticket sale date or during set up, allowing the badge holder access to the Convention at 9AM day of the event. 
4. Surf City Comic Con makes no guarantee as to the availability of space and reserves the right to limit it.
5. Surf City Comic Con takes no responsibility for items lost, damaged or stolen, but will make reasonable accommodations to prevent theft, including providing volunteers to check badges at entry points to the venue if needed.

This price is non-negotiable for vendors. Vendors that do not arrive for setup at the Convention space on Friday, or do not give prior notice, will forfeit their space. No-show spaces are not subject to a refund and will be sold to available wait list patrons or other Convention space Vendors at the convention. 

All Vendor payments must be made at the time of reservation, or the Vendor will forfeit their space. After the initial spaces are filled, Surf City Comic Con will keep a wait list of other interested vendors, to be filled beginning on January 2nd on through the days leading up to the convention.

If you do not have anything to set up on Friday, or unable to show up April 10, 2026, please let us know in advance via email to surfcitycon@gmail.com

Set-up/space

The Convention space will be set up inside the old Sears building at the Capitola Mall. Anyone found selling outside of the Convention space will be asked to leave. The booth space will be set up as a 10’ x 10’ space, comes with a table and two chairs. Each Space will be labeled and marked for our vendors. The tables are 8 feet long by 30 inches wide (Standard folding banquet tables).  Artist Alley spaces are 6’ x 6’. We will try to accommodate all requests, but we have limited supplies.
Each Vendor will also be supplied with two vendor badges for access to the Convention.
Wi-Fi is unavailable, it’s recommended you bring your own hotspot if necessary.

Vendors are asked not to encroach upon their neighbors’ space unless they are given permission.

Hours of Operation

 

The Convention will have operating hours 10AM to 5PM. Early Access passes will be sold allowing purchasers access to the convention at 9AM.

• Friday April 10, 2026:

○ SETUP ONLY, NO GUESTS – 1PM to 7PM.

○ 7PM Venue locked until 6AM the next morning.

• Saturday April 11, 2026:

○ Last minute Set up: 6AM to 9AM.

○ Early Access attendees: 9AM to 10AM.

○ Doors open for regular patrons to check in at: 10AM.

○ TEAR DOWN VENDOR AREA 5PM to 8PM.

○ FINAL STAFF WALKTHROUGH 9PM.